What We Do
Full-stack Amazon operations.
One team. One retainer.
Every service below is included in your retainer. Owned by a named US Strategy Lead and executed by a Brand Manager pod that knows your brand, your catalog, and your goals.
Marketplaces: Amazon US (primary) · Amazon UK · Amazon DE · Amazon CA
01: PPC & Advertising
Advertising managed for profit, not for optics.
We manage Sponsored Products, Sponsored Brands, and Sponsored Display across your full catalog, structured for TACoS efficiency, with ACoS tracked alongside as a supporting metric. Your ad spend goes further because we track what it does to your margin, not just your click-through rate.
- Sponsored Products / Brands / Display
- Campaign architecture & full build
- Weekly bid optimization
- Amazon Marketing Cloud reporting
- TACoS + margin scoreboard
- Search term harvesting & negative management
The scoreboard we actually use
TACoS (Total Advertising Cost of Sale)
Ad spend ÷ total revenue. The only metric that shows whether advertising is growing your business or just spinning your wheels.
Contribution Margin per SKU
Revenue minus COGS, FBA fees, and ad spend per unit. Tells you which products are actually making you money.
Net-After-Ad-Spend Profit
The number your accountant cares about. What actually lands in your pocket after every Amazon cost is accounted for.
Where DSP shows up
Amazon-owned properties
Amazon.com, IMDb, Twitch, Audible, Amazon Music ad-supported
Sponsored TV
Prime Video and Freevee, with shoppable creative tied to your ASINs
Third-party inventory
Display and audio across Amazon’s broader publisher network
02: DSP & Sponsored TV
Amazon DSP without the $50K minimum.
Amazon’s demand-side platform usually requires $50K/mo of committed spend. Our agency sub-seat lets your brand access the same display, audio, and Sponsored TV inventory at any spend level. Strategy and creative are owned by your Strategy Lead; placement and bid management run from the same pod that handles the rest of your account.
Available as a named add-on across all retainer tiers. $1,500/mo platform fee plus 10% of DSP media spend. No minimums, no annual commitment.
- Display, audio, and Sponsored TV access
- Sub-seat with no $50K minimum
- Audience builds (lookalike, retargeting, in-market)
- Creative production for display and video
- Performance reporting in your TACoS scoreboard
- Optimization aligned with your retainer Strategy Lead
What we optimize every week
Title, bullets & backend keywords
Refreshed quarterly, or immediately after algorithm updates
Competitor gap analysis
Monthly review of ranking shifts, competitor keyword capture, and pricing moves
03: Listing Optimization
Your listings, working harder while you sleep.
Title, bullets, description, backend search terms, optimized for Amazon’s A9 algorithm to maximize organic ranking and conversion across the full catalog.
- Keyword research & mapping
- Title, bullets & description copy
- Backend search term optimization
- 90-day copy refresh cycle
- Category benchmark analysis
- Review sentiment integration
04: Rufus & GEO Optimization
Built for Amazon’s AI search layer.
Rufus, Amazon’s conversational AI search, now handles roughly 14% of platform searches. Only 22% of its results overlap with traditional A9 page-one rankings. If your listings are only optimized for keywords, you’re missing the layer most agencies have not caught up to yet.
Generative Engine Optimization restructures listing content to be parsed by Rufus alongside legacy A9. Question-led titles, intent-mapped bullets, and structured backend data work for both engines simultaneously, with no tradeoff in keyword ranking.
- Rufus visibility audit (where you currently appear)
- Question and intent mapping for bullets
- Title structure for AI parsing
- Backend search term restructure for GEO
- Comparison content vs. competitor ASINs
- Quarterly Rufus visibility scorecard
Rufus by the numbers
14%
of all Amazon searches now route through Rufus, the new AI-powered shopping assistant.
22%
overlap between Rufus results and traditional A9 page-one. The other 78% is unclaimed by most sellers.
90d
how often we re-audit your Rufus surfaces. AI search is moving fast; static optimization decays.
05: A+ Content & Creative
Creative that converts, refreshed as the catalog evolves.
Premium A+ Content and Brand Store design built to close the gap between browsers and buyers. We write the copy and design the modules, with new assets shipped as the catalog evolves and performance demands.
Stale creative is silent revenue leakage. Competitors refresh. Algorithms favor engagement. Regular creative work keeps your listings from falling behind without extra invoices.
- A+ Content design & copy (standard + premium)
- Brand Store build & optimization
- Creative asset refresh
- Image stack strategy (hero + lifestyle + infographic)
- Video thumbnail creative
- Brand voice & style guide
Also included in every retainer
FBA Reimbursement Recovery
Avg. $20K–$60K/yr recovered for $2M brands
Brand Registry & Account Health
Hijacker monitoring, listing protection, policy compliance
Weekly Reporting
TACoS, margin, top movers, every Friday. No dashboard logins required.
Slack Access & 24-Hour SLA
Direct channel to your BM. Not a ticketing system.
Not sure which plan fits? Start with a free audit.
We’ll review your current setup and tell you exactly where the gaps are, and which services will move the needle fastest for your brand.