Case Study 01
U.S. Industrial & Scientific Brand
$1.4M to $2.9M in 36 months. TACoS held at 10%.
Snapshot
- Category: Industrial & Scientific (U.S. marketplace)
- Engagement: 2023 to present, 36+ months active
- Service tier: Full Account Management
Starting state
The brand had hit a $1.4M annual revenue ceiling on Amazon. Growth was stalled, month-over-month performance was inconsistent, and the founder’s stated goal was sustained YoY growth with TACoS held at 10% or below.
What we did
- Built a full PPC campaign architecture: separate ranking layer (Exact match) and discovery layer (Phrase, Broad, ASIN, category)
- Implemented automated repricing rules to maintain 100% Buy Box win rate
- Deployed Amazon Creator Connection campaigns for social-proof-backed traffic outside the standard PPC channels
- Rewrote titles, bullets, and A+ content against high-intent keywords surfaced in Search Query Performance
- Strategic coupon use during competitive windows to protect rank without margin erosion
Results over 36 months
Verified from Seller Central. Pulled directly from the account dashboard.
| At onboarding (2023) | End of 2024 | End of 2025 (ATH) | |
|---|---|---|---|
| Annual revenue | $1.4M | $2.3M | $2.9M |
| YoY growth | baseline | +58% | +22% |
| TACoS | ~10% | ~10% | ~10% |
Total revenue growth: +107%, with TACoS held at 10% across the full engagement.
The work compounded. Growth came from genuine demand capture and organic velocity, not inflated ad spend. The brand reached an all-time high in 2025 and remains an active retainer.
Monthly trajectory
Steady month-over-month growth across both years, with traditional Q4 acceleration in November and December.
| 2024 | Revenue | MoM growth |
|---|---|---|
| January | $136,000 | baseline |
| February | $145,000 | +6.6% |
| March | $158,000 | +8.9% |
| April | $167,000 | +5.7% |
| May | $182,000 | +9.0% |
| June | $189,000 | +3.8% |
| July | $194,000 | +2.6% |
| August | $203,000 | +4.6% |
| September | $211,000 | +3.9% |
| October | $218,000 | +3.3% |
| November | $238,000 | +9.2% |
| December | $259,000 | +8.8% |
| 2024 total | $2.3M | +58% YoY |
| 2025 | Revenue | MoM growth |
|---|---|---|
| January | $213,000 | baseline |
| February | $221,000 | +3.8% |
| March | $234,000 | +5.9% |
| April | $242,000 | +3.4% |
| May | $251,000 | +3.7% |
| June | $244,000 | down 2.8% |
| July | $255,000 | +4.5% |
| August | $261,000 | +2.4% |
| September | $248,000 | down 5.0% |
| October | $269,000 | +8.5% |
| November | $278,000 | +3.3% |
| December | $284,000 | +2.2% |
| 2025 total (ATH) | $2.9M | +22% YoY |
Both June (down 2.8%) and September (down 5.0%) dips were stockout-driven on key SKUs, not strategy-driven. The account recovered in subsequent months as inventory replenished.
Why TACoS held flat at 10%
Holding TACoS at 10% across a 107% revenue increase is harder than it looks. The standard playbook for fast revenue growth on Amazon is to spend more on ads, which lifts top-line but pushes TACoS up. We took a different path.
Three things kept TACoS flat as revenue scaled: organic share grew faster than ad-driven share (because listing optimization improved conversion), Buy Box automation captured every PPC click without revenue leakage to competitors, and ranking-layer Exact campaigns drove sustained organic rank that didn’t decay between optimization passes. The compounding effect: each month’s ad spend bought slightly more revenue than the month before.
Strategy in detail
PPC campaign architecture
Built a multi-layer campaign structure with distinct purposes per match type. Exact match campaigns owned ranking velocity for the highest-volume keywords; Phrase and Broad expanded discovery; Auto and ASIN targeting captured low-hanging-fruit and competitor share. Each layer had its own bid logic, budget allocation, and weekly review cadence.
Buy Box and pricing automation
Implemented automated repricing rules to maintain 100% Buy Box ownership. Buy Box loss is silent revenue leakage on PPC: every click that lands on a competitor’s offer is wasted ad spend. Automation ensured no PPC click was lost to a temporary undercut.
Creator Connection campaigns
Deployed Amazon’s Creator Connection program to drive social-proof-backed traffic outside standard PPC channels. Creator-driven sales velocity helped boost organic rank without consuming ad budget, contributing directly to the TACoS-flat trajectory.
Listing optimization
Rewrote titles, bullets, and A+ Content against high-intent keywords surfaced in Search Query Performance reports. Improved organic discoverability and conversion rate so that ad-driven traffic landed on pages designed to convert it. Catalog-wide copy refresh on a quarterly cadence.
Coupon strategy
Targeted coupon promotions during competitive windows and key seasonal periods. Coupons protected click-through and conversion rate when competitors ran their own promotions, defending market share without cutting list price.
“They committed to 20% year-over-year growth and have consistently delivered more than that. They do what they say they’re going to do.”
Founder, Industrial & Scientific Brand, $2.9M annual