U.S. Outdoor Sports Brand

Snapshot

• Category: Outdoor Sports & Recreation, U.S. marketplace
• Engagement: August to November 2025, then January 2026 to present (8+ months)
• Service tier: Full Account Management with profitability focus

Starting state

The brand had posted YoY revenue and profit declines for three consecutive years. PPC spend was running over $25K per month with deteriorating efficiency. Net margin had compressed to 4.1%. Goal was to reverse the decline and rebuild profitability.

What we did

• Cut PPC spend by 17.7% while restructuring campaigns around the highest-converting keyword set, with weekly negative keyword mining
• Built competitor ASIN targeting and Sponsored Brand Video campaigns to recapture market share lost over the prior 36 months
• Rewrote listings against Search Query Performance data and deployed strategic coupons during competitive windows
• Tracked the engagement against TACoS and contribution margin, not just revenue, so the path back to profitability was the throughline

Results, March 2026 vs March 2025 (YoY)

Verified from Seller Central. Before / after dashboards for the same month, year-over-year.

	March 2025	March 2026	Change
Revenue	$152,931	$173,019	+13.1%
Net profit	$6,296	$32,347	+414%
Net margin	4.12%	18.70%	+14.6 pts
TACoS	16.88%	12.27%	down 4.6 pts
PPC ad spend	$25,822	$21,247	down 17.7%

Net profit grew 414% YoY while ad spend dropped 17.7%. Margin expanded from 4.1% to 18.7% in a single year.

The work didn’t chase top-line growth. It rebuilt the unit economics first. Revenue followed once the account was structured to defend margin instead of inflate spend.

Month-over-month acceleration

March 2026 marked an inflection point. Revenue, profit, units, and conversion all set MoM records as the strategy compounded.

Metric	February 2026	March 2026	Change
Revenue	$64,132	$173,019	+170%
Net profit	$3,379	$32,347	+857%
Net margin	~5.3%	18.7%	+13.4 pts
Units ordered	485	1,224	+152%
PPC sales	$36,267	$104,942	+189%
PPC ACoS	33.2%	20.3%	down 12.9 pts
Sessions	~16,095	29,434	+82.9%

Profit over revenue

Standard agency play with this account would have been to chase revenue at a 4% margin. Pour budget into PPC, lift top-line, hope the founder felt good about the trend. We rebuilt the unit economics first.

Cutting PPC spend 17.7% while restructuring around the highest-converting keyword set let absolute profit dollars compound even before revenue caught up. Margin expanded from 4.1% to 18.7% in twelve months. By the time revenue was up 13% YoY, net profit was up 414%, because every additional dollar of revenue carried more profit than it had a year earlier.

This is what tracking against TACoS and contribution margin produces, instead of tracking against revenue and ROAS. The numbers tell a different story.

Engagement timeline

August through November 2025: initial engagement. December 2025: paused. January 2026: re-engaged with an explicit profit-first mandate. The brand returning after a pause is meaningful: it means the account structure held without active management, and the founder chose to come back.

Strategy in detail

PPC cuts and restructure

Pulled $4,575/mo out of PPC spend (down 17.7% YoY). Rebuilt campaigns around the highest-converting keyword set. Weekly negative keyword mining and search term harvesting kept efficiency improving as spend decreased. ACoS dropped 12.9 percentage points despite spend cuts.

Competitor ASIN targeting

Deployed Sponsored Products and Sponsored Brand Video campaigns targeting high-selling competitor ASINs to recapture market share lost over the prior 36 months of decline. Specifically structured to defend during the periods competitors ran their own promotions.

Listing optimization

Rewrote listings against Search Query Performance data. Improved unit session percentage from 3.89% to 4.16% YoY. Coupons deployed strategically during competitive windows to protect rank without margin damage.

Margin tracking as the scoreboard

Every weekly review tracked TACoS and contribution margin first, revenue second. This kept us from the trap of celebrating top-line growth that wasn’t producing profit. The 414% YoY profit jump is the direct result of measuring the right thing throughout.